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This web page aftonhotel.com had the following in the web page, "Things To Do in Eastbourne." Our analyzers saw that the website stated " Book a room at the Afton." The Website also said " Were excellent again with Tripadviser yet still FANTASTIC VALUE FOR MONEY! THE SUMMERHOUSE ROOM launched for all your meetings, conferences or group events. Were DOG, WALKER and CYCLIST Friendly! We are a hotel which values any size, type or age of group visit. We pride ourselves on our flexibility to ensure that all our guests experience an enjoyable stay." The website's header had hotel in eastbourne as the most important optimized keyword. It is followed by eastbourne hotels, hotel in east sussex, and hotel near beachy head which isn't as highly ranked as hotel in eastbourne. The next words aftonhotel.com used was hotel near eastbourne promenade. east sussex hotel was included but could not be understood by search engines.